Trademark Prosecution, Enforcement, Counseling and IP Due Diligence

As a key part of our full complement of intellectual property services, King & Spalding has a substantial and dedicated team directed to the protection of trademarks.  We represent the interests of our clients in the full range of trademark matters from selection and clearance, to adoption, use, and registration, and through protection, enforcement, and licensing, all with a strategic and efficient emphasis on client goals.  As a result of our many years of combined experience and our high level of practice, our trademark practitioners are well-versed with a myriad of traditional trademark issues and in the novel and constantly changing intellectual property issues that arise through the Internet and on social media platforms.  We are fortunate to include among our long-standing relationships several major international companies and household names.

Among the broad range of services our trademark team offers, we provide our clients with the following services:

Trademark Prosecution and Due Diligence

• Evaluating potential marks and conducting availability searches
• Filing and managing trademark applications, registrations, oppositions and cancellations in the United States and globally
• Conducting trademark oppositions and cancellations in front of the U.S. Patent and Trademark Office Trademark Trial and Appeal Board
• Managing intellectual property due diligence reviews, including transfers of trademarks in connection with mergers and acquisitions

Trademark Enforcement and Brand Protection

• Designing trademark enforcement plans and strategies to enhance the scope of trademark rights and to improve strength of brands
• Watching marks filed with the USPTO and international trademark offices, as well as business name filings, for potential enforcement issues
• Developing, and sending and defending against cease and desist letters
• Conducting domain name disputes via ICANN arbitration procedures
• Monitoring and taking action against potential counterfeit and unauthorized resale of products on online retailer websites
• Addressing Internet and social media issues, including securing domain names, developing social media policies, and planning and executing online enforcement strategies